Applying BRM to tobacco control

The situation of tobacco control remains grim. Tobacco dependence is still a problem difficult to solve because of factors including unawareness of tobacco harm and reluctance to quit smoking among the public, poor treatment effects and compliance, and unmanageable smoking population, which leads to increasing health risk of nicotine dependence to smokers and even the whole society. Internet of Medical Things (IoMT) purses the aim “complex problems are simplified, simple problems are digitized, digital problems are programmed, and program problems are systematized”. Using QSapp 5A system, it intends to build medical model of smoking cessation with a strong community base and wide coverage, providing solutions to current problems. However, IoMT still cannot get rid of time and space limitation. Such intractable limit gives rise to metaverse in medicine in which virtual reality and augmented reality are combined with medicine. BRM tries to break through time and space limit by holographic construction, holographic simulation, virtual-real integration and virtual-real linkage, promoting tobacco control to an unprecedented level. 

Key Words: tobacco control; metaverse in medicine; internet of medical things